Amanda O’Connell 

O'Connell is a designer based in Richmond, VA.

Work revolves around precision, organization, and the integration of diverse materials. In personal and professional practice, the main goal is collaboration, growth, and experimentation.

Most recently,  collaborating with local creatives to establish their individual brand. Including website creation, brand merchandise, and promotion of upcoming events.

Christa Richards - Photographer

Site design and portfolio creation for local photographer, Christa Richards. 


Dumb Blonde

Platform and publication created using themes of inherent biases, specifically stereotypes tied to intelligence based on presentation and gender.


Playdate Production

Site design and branding for local Lighting Designer, Playdate Production.  

Dumb Blonde Merchandise 

Merchandise, including shirts, totes, and posters, created to promote the Dumb Blonde publication and platform.  all screen printed and sold locally. 



Publication focused on the study of Biba, a woman led fashion label in the 1960s. 

LiteTek Entertainment

Site rebranding for LiteTek Entertainment, a Richmond based Lighting Company.  

Site is designed to attract other lighting designers and clients who may be interested in renting products and services from LiteTek. 

Custom View // CODIFY 

Brand creation and management for Custom View Windows & Doors & CODIFY. 
01/01/2021 - 01/01/2023